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Apr, 5, 2012 News Release Main Page
Genesis selected to design, develop and deliver Sustainability program in the Middle Market banking space
 

Boston, April 5, 2012. Genesis has been retained by a leading global bank to design, develop and roll out a 2-day training program focusing on the identification of business opportunities associated with sustainability. For this project, Genesis is partnering with SustainableHub, a leading provider of advisory and training services in sustainability.

The mission of the program is to provide Relationship Managers (RMs) in the Middle Market segment with the capability of recognizing business opportunities in the sustainability field (e.g., the financing of alternative energy, eco-efficiency and environmental compliance projects). As part of the training, RMs, following certain criteria, will be expected to screen their client base to develop plans for key accounts and outline their implementation approach.

"The Bank recognizes that there are solid opportunities associated with sustainable business in a marketplace characterized by standard products and services facing strong price competition. By empowering RMs to explore other opportunities with their clients and propose novel solutions, the Bank is setting itself apart from the competition", says Alexandre Moreira, head of marketing for Genesis.

Genesis will initiate the program with two pilot groups comprised of 25 Relationship Managers each. Plans are to ultimately expand the program to over 200 RMs.

 
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