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Feb, 8, 2012 News Release Main Page
Genesis launches new Wealth Management program in the mass-affluent client segment

Boston, February 8, 2012. Named High Performance Client and Investment Product Management, the seminar is a dynamic, interactive 2-day exercise seeking to improve participants' understanding of their clients' risk profiles and investment objectives as linked to family, business and succession "life goals". Participants acquire practical experience through role plays and cases focusing on a consultative dialogue and using a "mental model" that will help the relationship manager have a productive dialogue with the client to discover needs, formulate an investment plan, and select the appropriate products to implement it. Through this process the relationship manager can simultaneously address clients' needs and generate sales opportunities.

High Performance Client and Investment Product Management enables the relationship manager to become more professional, confident and consultative in approaching the client and to be regarded as trusted advisor. Applying the process and behaviors learned in this program will build a sustainable relationship which meets more client needs and generate more sales for the bank.

"Given increased competition for share of a rapidly expanding market, institutions need to ensure a more consultative approach to clients and their goals in order to build successful relationships. This new course enables participants to gain confidence and practical experience", says David Barnes, Wealth Management Practice Leader.

The seminar was successfully implemented at a leading global bank to an initial audience of 80 relationship managers in the mass-affluent client segment.

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