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CREDIT CARDS IN GLOBAL MARKETS
 
     
  Summary Description  
  The workshop provides an overview of the credit card industry in the principal markets outside the customer’s country, as a contrast to the local industry and how to contextualize it.  
     
  Methodology  
  Presentations and classroom discussion  
     
  Target Audience  
  Al functions and levels of the cards business  
     
  Main Topics  
 
The U.S. Credit Card Market- history, business models, main players and
   its global importance.
The role of credit sourcing in the evolution of the business.
The role of Credit Bureaus and the use of positive and negative information
Western Europe vs. Eastern Europe – market characteristics
Asia: characteristics of the principal markets – China, Japan and South Korea.
- Charge cards vs. credit cards
Challenges
- Technological aspects, identity theft, and fraud in on-line transactions
  Global trends in card use and adoption. Markets showing strong growth
Worldwide card penetration relative to GDP
Comparison of per capita expense in key markets
Private label and affinity markets
Successes and failures in specific markets and segments.
 
       
 
  Duration  
  1 day  
     
   
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