We believe in a client-centric approach to developing banking relationships within financial institutions. The Sales and Relationship Management Practice at Genesis focuses on implementing that concept through hands-on account planning and presentation exercises in a workshop environment. Live client examples are utilized.
Genesis methodology demands preparation, planning, and a holistic understanding of client product wallet behavior.
Through a rigorous account plan development process, bankers are coached to focus on higher return opportunities, develop a sales strategy, present ideas to a key client, and allocate resources to those accounts which represent the client`s share of revenue opportunities.